Online Marketing
Online marketing involves the use of the Internet to deliver marketing messages
to the target audience.
Compared to traditional offline marketing (Print, TV, Radio), online marketing is
very different and at the same time, very much the same. On the one hand, the
tools available to the online marketer are different from the ones traditionally
used by print advertising, direct mail solicitations, newsletters and free seminars.
These new tools include:
Many classic marketing principles apply no matter what medium or marketing
tool is being employed.
For instance:
- The marketing message must reach the appropriate target.
- The marketing message must be clear, comprehensible and relevant to
the target audience.
- The tone and manner of the message and the entire marketing
communication piece must be appropriate to the nature of the marketer,
the target audience and the subject at hand.
- Integrating Online and Offline Marketing is an essential truth of marketing
any type of product of service is that to be effective, the imagery and
messages contained with all pieces need to be consistent and integrated.
- This consistency applies to online marketing as well.
If a companies overall image promoted in advertising, brochures and
office decor is one of a conservative, prudent
advisor, then a Web site with bold graphics and flashy animation and
MTV-style language would create quite a disconnect in the minds of
clients and prospects.
Search Engine Optimization (SEO)
Bringing more people to your website
As you are well aware, marketing is more than just printing a brochure,
registering a domain name or getting a listing in the Yellow Pages, or a listing on
a Search Engine, you need to be on the first 3 pages of a search engine.
No matter how beautiful, and striking a website can be, if no one is visiting you,
then you should seriously consider Search Engine Optimization (SEO) for your
site.
There are junk mails by the inbox load that offer to put your website on the first
page of Google, the large majority are only doing a quick submission to the
search engines, which you can do yourself in a few minutes.
There is a craft in the art of developing of an overall promotional strategy to
increase the visitors searching for your services and goods, and therefore
starting the sales process.
This involves updating and changing your site to
match the requirements of the search engines.
Simply designing your website is not enough to gain that much acclaimed No.1
position in the search engines. You also need a targeted and specific marketing
strategy to create a successful on-line business. Website promotion is as
essential as registering your domain name, and when developing website's, we
begin this search engine optimization, built into the code of the website to
maximize your website presence.
It is highly probable, that you are visiting this website from search engines such
as Google, Yahoo, MSN, Alta Vista, HotBot, Ask Jeeves.
Therefore this is your
first introduction to our services and solutions. Newflame has achieved
high ranking positioning with website's we develop, including No.1 rankings in all
of the major search engines. If you would like further information relating to this,
please contact us and will be happy to discuss how Newflame can
assist your business
Search Engine Marketing (SEM) is the best way of getting your products and
services seen by people who want to buy them.
Why search is important
Almost 90% of all online purchases originate from search engine listings while
60% of searches begin with the purpose of an online purchase in mind. By typing
a search query, the consumer is telling you exactly what he or she is looking to
buy.
This makes conversion rates extremely high. And there are millions of searches
every single day.
Using SEM for your business
To exploit this to the full, Pay-Per-Click (PPC) or 'pay for performance' search
engine marketing allows you to bid or positions in search listings on specific
keywords. The challenge is to find the best means of managing this huge
opportunity to deliver the most effective Return on Investment (ROI). This is
where Newflame can help.
Why you need Search Engine Marketing
"Spending on internet advertising grew on a like for like basis by 62% in the six
months to June 2005 when compared with the same period a year ago. This was
at a time when the advertising industry as a whole only managed growth of 3%.
Online's record-breaking growth has continued for twelve consecutive quarters.
Internet advertising has grown faster than any other main stream advertising
medium in 2005 (online share has grown to 5.8% for the half year, eclipsing
outdoor and radio)."*
Content Management System (CMS)
Newflame strongly encourages the use of Content Management Systems (CMS)
within your website to ensure it remains current.
A secure, password protected Content Management System allows companies
to update their website's internally, in a very user friendly manner. Clients can
add/edit/delete text, add/edit/delete menu items and more, ensuring that all
information online (services, promotions, newsletters etc) is up to date.
Additionally, the utilization of a Content Management System will save money in
the medium to long term. Where as previously, any updates to a website would
have to be sourced out to the original developer (at an additional cost), with
a Content Management System, all updates are done internally, in real time, at
no cost.
Ecomm
Are you looking to build an internet business?
Newflame aims to generate an online shopping store interface with slick and
effective navigation that embraces the customer to encourage the visitor to stay,
find what they are looking for, suggest other item that could be of interest
and begin the loyalty process that will transform the visitor into a customer and
client.
As the internet is an ever changing and evolving medium, Newflame provides
original and successful ways in presenting a business online that communicate at
subliminal levels and greatly enhance the meaning of the words and the reader's
attitude to it.
The creation of your eCommerce website shopping cart can be set up for just a
few products, or thousands of items. By developing a payment system that can
create revenue directly for you through online payments shopping cart, you
can maximize upon the available trade and transactions that take place over the
internet, creating an extension of your company online.
As these solutions are created and are written specifically for your business,
please contact us for an evaluation of your advertising and development needs.
Contact info@newflame.co.za or call us on +27 83 793 2868
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Website SEO and SEM
